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Ad Specs

Our specs and guidelines explain how to best create and showcase all that your brand has to offer.

At Walmart, our customers are at the core of our business. To better serve them, we provide relevant advertising that engages the shopper at the point of purchase, affords them a positive online experience and delivers outstanding results. And we want to make it easy for our brand partners to enable us to continue doing just that.


For On-Site & Off-Site Display requirements, utilize the requirements documents available at the link below:

Technical Guidelines

Policies, Specifications and Third-Party Tag Requirements



Style Guides & Templates

Display, Audience Extension, Email, Walmart Mobile, Co-Branding and CTA Button Guidelines



All creative is subject to Walmart.com review and approval in accordance with the rules outlined below.


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